What a HANSE-CERT seal brings you
Higher Conversion Rates
Buyers trust tested products. Our seal signals quality and demonstrably increases purchase intent – especially on Amazon and marketplaces.
Clear Differentiation
In competitive categories, a genuine quality seal is a differentiator. You stand out from competing products and can justify higher price points.
Faster Inventory Dynamics
Certified products sell faster. This reduces storage of slow-moving items and allows you to manage inventory more efficiently.
Consumer Trust
Independent testing creates credibility. Buyers know: this product is genuinely tested, not just claimed.
One quality seal for customers in six languages
Present certified products with the HANSE-CERT seal in German, English, French, Spanish, Portuguese and Chinese – ready for international product pages, shops and sales channels.
How HANSE-CERT works
Submit Product
You choose a package and ship your product to our Hamburg private institute.
Tested in 5 Categories
We assess documentation, material, handling, claims and market – 5 criteria per category.
Transparent Assessment
You receive a grade (1.0 to 5.0) and a detailed test report with photos and justifications.
Seal & Marketing
Use the digital seal on Amazon, website and packaging – with QR code for live verification.
Your Marketing Weapon
The HANSE-CERT seal is more than a badge – it's a trust signal. With your individual rating (e.g. 1.2 "Very Good"), linked to the QR code for authenticity verification.
The 25-Point Hanse Standard
Regardless of product category or manufacturer – all products are tested according to the same 25 criteria. This makes assessments comparable and traceable.
- 1Manufacturer identity
- 2Origin declaration
- 3Language quality
- 4Required legal labeling
- 5Support response time
- 1Feel & appearance
- 2Workmanship precision
- 3Odor neutrality
- 4Stability in Use
- 5Material Sustainability
- 1Easy Setup
- 2Ease of operation
- 3Fulfillment of intended purpose
- 4Cleaning & maintenance effort
- 5Ergonomics
- 1Compliance with advertising claims
- 2Real problem-solving benefit
- 3Completeness of accessories
- 4Transparency of specifications
- 5Protective function of packaging
- 1Value for Money
- 2Market Comparison
- 3Degree of innovation
- 4Packaging Efficiency
- 5Tester's overall recommendation
How to use the HANSE-CERT seal correctly
Choose your use case – we show you concretely how to use the seal most effectively there.
How to place the seal cleverly on Amazon
5 proven strategies that Amazon sellers use successfully
Tip 1: Seal on packaging – then photograph
Print the seal on the physical packaging. Then photograph product + packaging together – the seal is part of the photo, not an overlay. Ideal: packaging slightly angled with zoom on the seal.
Tip 2: Unboxed product in front of packaging
Photograph the unboxed product in the foreground, with packaging showing the seal visible in the background. The seal is present in the image without being digitally overlaid.
Tip 3: Close-up zoom on the seal
A dedicated product image shows only the back or side of the packaging with the seal as a close-up. The buyer sees the certificate directly in the image gallery – without main image risk.
From image 2: Use seal overlay freely
In all images after the main image (image 2, 3, 4...) you can place the seal as an overlay. Infographics with grade, QR code and test details are explicitly allowed here.
The Loop Trick: Seal as a Physical Hang Tag
DribblingAttach the seal with a loop (thread, ribbon, cord) to the product so it hangs like a quality tag. The seal acts as a genuine part of the product – no sticker, no overlay. Amazon AI recognizes it as part of the product and typically accepts the main image without issue.
AI-generated illustrative image
Example: seal as a loop tag on the product – works as a main image since the seal physically belongs to the product
Need help with implementation? We are happy to help you optimally integrate the HANSE-CERT seal into your Amazon images. Contact us: support@hanse-cert.com
General Usage Rules
- QR code on the seal automatically links to your verify page – no manual link needed
- QR code must be at least 2 cm × 2 cm (minimum size for reliable scanning)
- Use seal only for the specifically tested product – do not transfer to other products
- Do not alter, crop or discolor the seal content
RATE US
Your experience with HANSE-CERT
Have you worked with HANSE-CERT? Share your honest experience on an independent platform.
No reviews yet
Profile link coming soon
No reviews yet
Profile link coming soon
No reviews yet
Profile link coming soon
No reviews yet
Rate us on Trustpilot